Helping people build the resilience to overcome all of life’s challenges through movement and community.

On March 17th, 2024, Eli’s mother, Rachel, passed away. In the midst of grief and uncertainty, he found solace in two constants: movement and people. A daily workout routine with his close friend, Seif, gave him a space to move, mentally and physically. A space to share or retreat into silence. But always, a space to move forward.

From this experience emerged the idea for our business—a sanctuary where the healing power of movement and relationships converge. How can we create a place for people to come together, move, and uplift one another through life's challenges? Our journey began with this question.

Rally Twin Cities is committed to fostering a welcoming environment for individuals of all fitness levels. Our name, Rally, embodies the spirit of rallying together, supporting one another, and persevering through adversity. Here, we cultivate community and nurture relationships through the pursuit of healthier lifestyles. Together, we grow stronger with gratitude.

Meet the Team

  • Eli Goldman

    Founder. Group Class Instructor. Individual Strength and Fitness Coach.

  • Seif Elfatairy

    Head of Business Operations.